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What You Need for Your Business
Laura Medley

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Cover all areas of web and digital for your business!

What more do you need? My career has grown over the years into something that has moved the needle for multiple businesses, grown client bases, increased revenue and lead generation and enhanced user experiences. With experience in strategy and planning all the way through production and marketing, I merge all elements of design, development, social media, search engine optimization, email and cross-channel marketing.

How will that help you?

It’s really pretty simple. I take a look at the business goals (What do you really need) and the target audience (who has a need) and translate that into viable and amazing Interactive and digital experiences that fills the void.

We all need to focus more on the real reasons behind why we create anything online… websites, applications, mobile, widgets, games and whatever other cutting-edge digital technology all need to be built with a purpose in mind. To create amazing products and experiences for the consumer that are also profitable.

Interactive, the web and what we build in all its related emerging media channels is about growth and change and truly keeping in touch with the way people interact with the new technologies around them now and as we move forward. It’s about being fully consumer focused and continuously delivering. It’s a moving target that we need to really keep forward focus on.

Having managed the official ecommerce shops for multi-million dollar brands such as Harry Potter, Warner Bros., Looney Tunes and Cartoon Network and others; I helped strategize, develop and manage the complete ecommerce process to increase retail revenue year over year by over 20%. I have also recently worked at an entrepreneurially-driven, Interactive division of a leading entertainment company, a company who worked on reinventing the way South East Asia sells online and for a boutique ad agency in South Florida running their Interactive Department.

Take a look at some of my Interactive projects.

Every day I need to strategize, produce, market and manage multiple brands online vision and growth strategy. To get those goals realized, we incorporate a variety of Interactive elements, such as:

  • Ecommerce and alternate revenue generation
  • Email and other opt-in push marketing
  • Mobile technologies, apps, marketing
  • Web including micro-sites, landing pages, content marketing
  • Cross-channel marketing
  • Freelance and internal resources, partners and vendors
  • Cutting edge technology
  • A/B and multi variant testing and analytics
  • SEO/SEM/Display
  • Social media

I’ve been in Interactive for a long time now and I can tell you it’s a never-ending, Lamborghini fast, spin like a top, crazy Interactive ride on the information highway where we need to pay close attention and adjust on the fly as needed. If you are not paying attention, you are going to get run over. My job is to make sure we are paying attention and figure out the best way to get from the start to the never-finished line!

Let’s keep moving forward and see what amazing things we can make happen.

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