Category Archives: The Basics of Interactive

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UX? What’s That?

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We recently spoke about UIs (User Interfaces for those who were not privy to my fabulous blog post of yore). Well now I’m going to take you back another step and try to hit on the whole User Experience (Get it? UX) – which is really the first step. You can’t make a great UI without first understanding what a great User Experience should be. Sometimes it’s easy… super easy. Doorknobs for example, offer a great user experience. Somebody needs/wants to get through a door to the inside/outside, they walk up… turn the handle and – wahlah! They get what they wanted/needed! Success! Usually it’s not that easy. But whether […]

Make an amazing UI

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That’s User Interface for those of you still learning the ins and outs of all things Interactive. I’m working with a client who has this amazing product. It fills a void, it services a whole sub-industry of people who have nothing like it now and it is a transparent overlay for many existing products that hundreds of thousands of people use currently. Here is the issue… nobody will ever use it. Why? The UI. Today we are all used to things being amazingly easy. Apple was the first to give us products that although perhaps not truly easy to use, looked and felt easy to use! That’s the key. Make […]

What is an Interactive Strategist / Producer / Marketer?

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I get asked what I do pretty much daily and I used to have a hard time explaining it. I say I’m an “Interactive Director” and I get a blank stare back and a comment like “Oh, you do websites”? I then would try to go into the nuances of what “Interactive” really means. How digital marketing differs from traditional marketing. How the new world digital marketplace is a continually growing and evolving beast where you always have to be paying attention – keeping up – or else you get devoured. How the space includes all your standard interactive things like web and mobile, but also amazing new things like […]