“Sometimes you wake up. Sometimes the fall kills you. And sometimes, when you fall, you fly.”Neil Gaiman, Fables & Reflections (The Sandman, #6)
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I have been a follower of Danielle LaPorte for a number of years now and have always been uplifted and motivated by her words, thoughts and ideas on life and how to make the most of it. In this book, James Victore (with a foreword by Danielle) creates Feck Perfuction, a book that follows through on all of those ideals. Let’s just say I was not disappointed.
It’s a super easy (and short) read that will leave you invigorated and ready to take action when it comes to controlling your own destiny. I personally listened to it at a brisk 2 hours and 26 minutes and came away wanting more. Not that what I heard was not valuable, but more the opposite – I wanted to keep hearing him talk about making your own magic of life happen without the barricades of “normalcy” holding you back.
He even has a 3-hour course you can check out at https://www.feckperfuction.com/ that I am thinking of jumping on to keep the momentum going. Comfort is overrated.. so get messy to find your own creativity – your own life.
“Most people are other people. Their thoughts are someone else’s opinions, their lives a mimicry, their passions a quotation.”James Victore, Feck Perfuction: Dangerous Ideas on the Business of Life
(Ahhhhhh…. the irony of the above quote ;))
‘I’ll sit in the park and feed the pigeons for a while.’Dean Koontz, Forever Odd (Odd Thomas, #2)
‘We don’t have pigeons.’
‘Then I’ll feed the pterodactyls.’
“If we wait until we’re ready, we’ll be waiting for the rest of our lives.”Lemony Snicket, The Ersatz Elevator
3 easy things to boost your business on Google local:
- Check your knowledge base listing details for accuracy.
- Upload great images that related to your business.
- Answer people’s questions in the Google listing q&a before somebody else does it for you.
Google local has been around for a number of years now, but it’s really become an essential marketing tool for those companies that live and die by local traffic into their stores.
With “near me” searches growing each day, businesses need to make sure they can not only be found on Google, but also showcased in the best way so that customers will choose their Mocha Latte over the other 3 coffee shops offerings in the neighborhood.
And with all the changes Google has made recently to make it so much easier for businesses to own and manage their listings, it’s simpler than ever to make sure they stop at yours. Well, with a little work on your end.
This even includes big box stores that have the big marking departments and huge budgets to promote themselves at the local level, but I’m just going to hit on the smaller places that may not have that kind of marketing support to get themselves noticed in the way of the big boys. The coffee shops and restaurants, boutiques and epicurean markets that can really benefit from those thousands of daily “near me” local Google searches.
These companies can really create a lot of value with minimal effort, just by taking ownership of their listing… And trust me you want to be the one showcasing your brand here and not let others dictate how you are likely viewed. There are a few little things that will cost you only a few hours a week… Just minutes a day… And could very well make all the difference as to how you are perceived by potential customers.
1. Make sure your details are correct. Hours or operation, suite numbers, and phone are all how people will know when, where and how to get in touch.
There is nothing worse than a bad first impression, and driving all the way to a shop expecting it to be open just to find the doors locked, leaves nothing but a bad taste in a customer’s mouth along with a bad review attached to your business.
2. Upload amazing images of your products, services, location, storefront, whatever it is that showcases what it is that you do in the best light.
If you don’t, you are just waiting for a lot of bad images to be uploaded by people snapping pics from their 5 year old cellphones. Also make sure that your images are updated regularly. If you add things to the shop, change the signage, update the facade, make sure to take pictures and update your listing as well. You can even ask Google to take down old images of they are not relevant any more.
3. Take a couple of minutes every other day or so to see if anyone has asked questions about your business, and then answer them yourself.
People always need more information than is on the front door to a business. They are also way more comfortable than ever to ask publicly now that Google has given them a way to do so. Make sure you are the one answering these questions and not somebody unrelated to your business.
There are a whole bunch of other little tips, tricks and things that will help you stand out from the rest on Google local, but these are a great start. You can also look for Google certified photographers as well as Google local experts to help fill in the blanks. I’m also working on a guide to help you really bring your business to life on Google. Stay tuned.
UnFu*k Yourself: Get Out of Your Head and Into Your Life by Gary John Bishop is a great reading selection for this long holiday weekend and the perfect break from the overeating, overindulging, and over-the-whole-family stress that comes with it.
The first thing to note about this book is that it’s not going to sugar coat your role to play in your own change, but instead get you to look straight on into those self-imposed fears holding you back and disengage from them. It’s not going to baby you either. You won’t find any “boo-hoo” sentiments that allow for self pity, but you will find some straight honest truth that will allow you the opportunity to give yourself the permission you need to deal with “it” and live a great life.
You have the life you’re willing to put up with. ~Gary John Bishop, Unfu*k Yourself: Get Out of Your Head and Into Your Life
It’s not too long a book and it will give you some quality hours of self-introspection. They will be hours well spent. I listened to the Audible version of the book myself, which offers the added bonus of listening to it read by Gary Bishop himself (and his fabulously thick Scotish accent). He does not disappoint. The emotion and feeling of his words will keep you motivated and focused even after you have finished the book.
Even so, I’ve no doubt you will want to go over the book again and again. I know I plan to.
Main points of the book:
- I Am Willing
- I Am Wired to Win
- I Got This
- I Embrace Uncertainty
- I Am Not My Thoughts; I Am What I Do
- I Am Relentless
- I Expect Nothing & Accept Everything