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How to Start Your Marketing Plan – Part 2: The “Dreaded Marketing Objectives”

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Great! So, here we are. We have done our initial homework and really have wrapped ourselves in our customers skin (well, not literally, that would be very creepy and take away some of the people we could sell our “Cool Thing” to). We have a great understanding of who our customers are and what they are really in need of. We may have done interviews and even come up with some very detailed personas. (See Part 1: Know your audience!) Now, I’m going to skip defining our branding and unique value proposition, as I’m going to pretend we already have those little bits of business goodness already completed. They each […]

How to Start Your Marketing Plan – Part 1: Know your audience!

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I really can’t emphasize this enough… KNOW YOUR AUDIENCE! You have a business – a GREAT business, a fabulous product and the most amazing idea that everyone will totally love – so what now? How do you get that amazing “Cool Thing” in front of the eyes of the amazing, cool people who will want it? You need a plan… a solid strategy and an actionable plan for the marketing of your amazing “cool thing”! Well, we know what our “Cool Thing” is. We worked hard on our “Cool Thing’s” business model. We filled in all the spaces… dotted the i’s and crossed the t’s. We know our value proposition, […]

UX? What’s That?

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We recently spoke about UIs (User Interfaces for those who were not privy to my fabulous blog post of yore). Well now I’m going to take you back another step and try to hit on the whole User Experience (Get it? UX) – which is really the first step. You can’t make a great UI without first understanding what a great User Experience should be. Sometimes it’s easy… super easy. Doorknobs for example, offer a great user experience. Somebody needs/wants to get through a door to the inside/outside, they walk up… turn the handle and – wahlah! They get what they wanted/needed! Success! Usually it’s not that easy. But whether […]

Make an amazing UI

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That’s User Interface for those of you still learning the ins and outs of all things Interactive. I’m working with a client who has this amazing product. It fills a void, it services a whole sub-industry of people who have nothing like it now and it is a transparent overlay for many existing products that hundreds of thousands of people use currently. Here is the issue… nobody will ever use it. Why? The UI. Today we are all used to things being amazingly easy. Apple was the first to give us products that although perhaps not truly easy to use, looked and felt easy to use! That’s the key. Make […]

What the Heck is Branding?

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I had a chat with a friend recently who is looking to take his business to the next level. We were talking about websites and marketing and standing out from the crowd. I asked him about his brand. What makes it special – different from the rest of the competition? Who is his customer and what is it that draws them to that brand – his shop? He didn’t know. He wasn’t really sure what I meant by “brand”. Let’s just take a look for a second at this concept of “branding”. He like many people, think of branding as the logo, website, marketing or advertising when actually your brand […]

Looking Up

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I’ve been starting this new C25K thing that a trainer at my gym told me about. It’s a cool little app that helps you get your body from cookie eating on the couch into the kind of shape you need to do a real 5K. It’s been a struggle for me, but I’m slowly but surely moving forward with it. It’s a goal that I am very excited about. So, as I was huffing and puffing on the path the other morning, I noticed something interesting about myself. It seems that the days where I have perhaps not gotten enough sleep or perhaps overindulged a tad the night before, I […]

Quick SEO Tips for Content

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I get asked about search engine optimization all the time. People get really crazy about bringing new eyes to their website. I’ve had many conversations about it with other Interactive people, business owners and marketers. The really important question here that hardly anybody ever asks is “Are we ready for new site traffic?” I can send a million people to your site, but who cares if they leave right away or don’t convert because the experience is bad. Make sure you are ready for those eyes before you spend oodles of money on getting them there. OK, so let’s just say you have the best user experience in the world […]

How to Stay on Top of the Technology

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Technology – and let’s be clear, I am talking about all technology, but ESPECIALLY technology in the Interactive space – is always in a never-ending state of change. It is in continuous flux and always undergoing a metamorphosis of one type or another. It’s not only in that constant state of motion and re-creation, but it’s also really the one thing these days that truly has the capability to disrupt the way things are done all over the world. It’s all about paying attention to your market and the new technology and seeing ways to fit them together “WHERE IT MAKES SENSE”. Nothing makes me crazier than hearing about some […]

What is an Interactive Strategist / Producer / Marketer?

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I get asked what I do pretty much daily and I used to have a hard time explaining it. I say I’m an “Interactive Director” and I get a blank stare back and a comment like “Oh, you do websites”? I then would try to go into the nuances of what “Interactive” really means. How digital marketing differs from traditional marketing. How the new world digital marketplace is a continually growing and evolving beast where you always have to be paying attention – keeping up – or else you get devoured. How the space includes all your standard interactive things like web and mobile, but also amazing new things like […]

What You Need for Your Business

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Cover all areas of web and digital for your business! What more do you need? My career has grown over the years into something that has moved the needle for multiple businesses, grown client bases, increased revenue and lead generation and enhanced user experiences. With experience in strategy and planning all the way through production and marketing, I merge all elements of design, development, social media, search engine optimization, email and cross-channel marketing. How will that help you? It’s really pretty simple. I take a look at the business goals (What do you really need) and the target audience (who has a need) and translate that into viable and amazing […]