How to Stay on Top of the Technology

How to Stay on Top of the Technology

Technology – and let’s be clear, I am talking about all technology, but ESPECIALLY technology in the Interactive space – is always in a never-ending state of change. It is in continuous flux and always undergoing a metamorphosis of one type or another. It’s not only in that constant state of motion and re-creation, but it’s also really the one thing these days that truly has the capability to disrupt the way things are done all over the world.

It’s all about paying attention to your market and the new technology and seeing ways to fit them together “WHERE IT MAKES SENSE”.

Nothing makes me crazier than hearing about some company that comes out with a mobile app that does nothing but act as brochureware or similar just because somebody told them they should have one… because all the cool kids are doing it. UGH!

For example, what did I do before I had my smart phone? How did I find out what time it was or how to get from point A to point B? How did I ever know what the exact temperature and what was that big bulky machine next to my bed that I needed to get up in the morning? I have replaced at least a dozen products with my one now… and it fits in my purse. Joy!

Now, I’m sure we could debate at length if this speed of new technology makes us better off or worse (I vote better), but that’s not the point. That ship has sailed. Technology changes are happening with every keystroke I type and you and your business can’t be left behind or somebody else will be right there to take your place (or recreate your business in a better way – Say goodbye, MySpace and Alta Vista).

So what are you to do?

As somebody in Interactive strategy, production and marketing; I have a deep passion for this emerging technology and change. I want to be a part of this magic and really create something amazing that will disrupt the way we do things in the future. As a business owner or employee in another field, it is hard enough to make your own magic happen in whatever industry or position you are in much less keep up with what crazy new “thing” is going on in the digital space.

You know you should have an idea what new things are coming down the road. You know you need to understand enough of what is going on to know what may be able to move along your business or help make your job easier and better. You know how important it is to keep improving and growing.

Take Amazon for example. They saw the changes in the way people absorb information and the ease of how people can get digital information and read from anywhere at any time. They created easier ways for people to get this information and now Amazon sells more e-books than printed books.

OK, so where can you go to get information that may be important to you about emerging technology and Interactive marketing, strategy and production?

  • TechCrunch: What can you say about the king of all tech blogs. It has it – all and in doses that will not make your brain explode if you are not a die-hard techie.
  • Wired: Also a leader in the tech field. It has future forward thinking and a lot of great in-depth articles on the latest and greatest in all areas of technology including science and business.
  • Mashable: One of my personal favs although it has a lot more than current and upcoming Internet related information. You ca also check out US & World, Watercooler and Entertainment.
  • The Next Web: A hot colorful look into what is and will be in today’s Internet. I like it.
  • The Verge: A newer to the game upstart with lots of cool kid information on not only emerging technology; but also business, design and culture and more.
  • WSJD : Do you like reading a lot of stuff and have a love of verbiage? If so this might just work for you! It’s the Wall Street Journal’s tech section of their blog. It’s got a lot of information, in the fun-filled WSJ style. Enjoy.
  • ZDNet: A classic, but still chock full of information. OK, mostly for true IT and IS types, but still has some nuggets.
  • ThinkGeek: And this one is just my gift to you… ThinkGeek is a tried and true paradise of fun stuff that any of us geeks would love to have ( you might want to take notes for my upcoming birthday). They offer things for every geek flavor in your life such as A Feast of Ice & Fire – Official Game of Thrones Cookbook, Star Trek Enterprise Bottle Opener, Doctor Who Adipose Stress Toy or the ever useful Death Star Ice SPHERE Mold.

Now, there are a lot of newsletters and Linkedin groups and other things that do have value, but I’m intentionally not going into that in this post. I hope you find some of these useful and if I have forgotten any that should be added, make sure to let me know!

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What You Need for Your Business

What You Need for Your Business

Cover all areas of web and digital for your business!

What more do you need? My career has grown over the years into something that has moved the needle for multiple businesses, grown client bases, increased revenue and lead generation and enhanced user experiences. With experience in strategy and planning all the way through production and marketing, I merge all elements of design, development, social media, search engine optimization, email and cross-channel marketing.

How will that help you?

It’s really pretty simple. I take a look at the business goals (What do you really need) and the target audience (who has a need) and translate that into viable and amazing Interactive and digital experiences that fills the void.

We all need to focus more on the real reasons behind why we create anything online… websites, applications, mobile, widgets, games and whatever other cutting-edge digital technology all need to be built with a purpose in mind. To create amazing products and experiences for the consumer that are also profitable.

Interactive, the web and what we build in all its related emerging media channels is about growth and change and truly keeping in touch with the way people interact with the new technologies around them now and as we move forward. It’s about being fully consumer focused and continuously delivering. It’s a moving target that we need to really keep forward focus on.

Having managed the official ecommerce shops for multi-million dollar brands such as Harry Potter, Warner Bros., Looney Tunes and Cartoon Network and others; I helped strategize, develop and manage the complete ecommerce process to increase retail revenue year over year by over 20%. I have also recently worked at an entrepreneurially-driven, Interactive division of a leading entertainment company, a company who worked on reinventing the way South East Asia sells online and for a boutique ad agency in South Florida running their Interactive Department.

Take a look at some of my Interactive projects.

Every day I need to strategize, produce, market and manage multiple brands online vision and growth strategy. To get those goals realized, we incorporate a variety of Interactive elements, such as:

  • Ecommerce and alternate revenue generation
  • Email and other opt-in push marketing
  • Mobile technologies, apps, marketing
  • Web including micro-sites, landing pages, content marketing
  • Cross-channel marketing
  • Freelance and internal resources, partners and vendors
  • Cutting edge technology
  • A/B and multi variant testing and analytics
  • SEO/SEM/Display
  • Social media

I’ve been in Interactive for a long time now and I can tell you it’s a never-ending, Lamborghini fast, spin like a top, crazy Interactive ride on the information highway where we need to pay close attention and adjust on the fly as needed. If you are not paying attention, you are going to get run over. My job is to make sure we are paying attention and figure out the best way to get from the start to the never-finished line!

Let’s keep moving forward and see what amazing things we can make happen.

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