Tag Archives: Interactive Strategy

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What is an Interactive Strategist / Producer / Marketer?

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I get asked what I do pretty much daily and I used to have a hard time explaining it. I say I’m an “Interactive Director” and I get a blank stare back and a comment like “Oh, you do websites”? I then would try to go into the nuances of what “Interactive” really means. How digital marketing differs from traditional marketing. How the new world digital marketplace is a continually growing and evolving beast where you always have to be paying attention – keeping up – or else you get devoured. How the space includes all your standard interactive things like web and mobile, but also amazing new things like […]

What You Need for Your Business

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Cover all areas of web and digital for your business! What more do you need? My career has grown over the years into something that has moved the needle for multiple businesses, grown client bases, increased revenue and lead generation and enhanced user experiences. With experience in strategy and planning all the way through production and marketing, I merge all elements of design, development, social media, search engine optimization, email and cross-channel marketing. How will that help you? It’s really pretty simple. I take a look at the business goals (What do you really need) and the target audience (who has a need) and translate that into viable and amazing […]