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Make an amazing UI

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That’s User Interface for those of you still learning the ins and outs of all things Interactive. I’m working with a client who has this amazing product. It fills a void, it services a whole sub-industry of people who have nothing like it now and it is a transparent overlay for many existing products that hundreds of thousands of people use currently. Here is the issue… nobody will ever use it. Why? The UI. Today we are all used to things being amazingly easy. Apple was the first to give us products that although perhaps not truly easy to use, looked and felt easy to use! That’s the key. Make […]