Tag Archives: technology

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How to Stay on Top of the Technology

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Technology – and let’s be clear, I am talking about all technology, but ESPECIALLY technology in the Interactive space – is always in a never-ending state of change. It is in continuous flux and always undergoing a metamorphosis of one type or another. It’s not only in that constant state of motion and re-creation, but it’s also really the one thing these days that truly has the capability to disrupt the way things are done all over the world. It’s all about paying attention to your market and the new technology and seeing ways to fit them together “WHERE IT MAKES SENSE”. Nothing makes me crazier than hearing about some […]

What is an Interactive Strategist / Producer / Marketer?

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I get asked what I do pretty much daily and I used to have a hard time explaining it. I say I’m an “Interactive Director” and I get a blank stare back and a comment like “Oh, you do websites”? I then would try to go into the nuances of what “Interactive” really means. How digital marketing differs from traditional marketing. How the new world digital marketplace is a continually growing and evolving beast where you always have to be paying attention – keeping up – or else you get devoured. How the space includes all your standard interactive things like web and mobile, but also amazing new things like […]