Surface Your Why

Why are you the way you are - The Office meme

I was a facilitator at a recent marketing conference for the Miami Arts & Business Council and had the pleasure of seeing Krista Kellogg from Center Content speak about branding – what it is and why it’s important. But then she showed a video that I had never seen before, even though I had read the famous book about “starting with why” from the video’s narrator – Simon Sinek – previously. It was about the Golden Circle and looking for the “Why” of your brand – personal or company. Whether it’s to change the way people see the world (my personal why) or make life easier to navigate or even to break the status quo. It’s the belief behind the brand. The belief behind the words.

All I could say is – wow….

“Today is about surfacing your ‘why'”.

Krista Kellogg – Center Content

So rather than go into all the reasons why this is a wow for me (and no doubt will also be for you), I’m just going to ask you to watch. It’s a must see for people who dream big and desire greatness from their company and themselves. If you don’t get goosebumps… Well, you will.

Read This: You Are a Badass by Jen Sincero

You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero

Not too long ago I began really thinking about where I am in my life and career and where I felt I should be at this point and sadly the answer was not where I was. Oh, I was doing the things you do to succeed. Working hard, coming up with ideas and even -although not nearly enough- acting on them.

Yet, it still wasn’t where I wanted to be.

My projects weren’t happening fast enough, they weren’t big enough, everything was a bit nebulous, to be honest. I knew I needed something else to help push me through the eye of the needle I was stuck in. 

Then came my brush with this book. I was meandering around Audible trying to find my next big listen and I came across this title and knew I just had to get it. I mean, how could I not? Of course I’m a badass, this book was totally talking to me, wasn’t it?

Well, let’s just say, the universe was talking to me as well. I downloaded the book to my Pixel and began to listen as I drove around each day. Then while I was doing dishes and cleaning the house. Then every time I felt a bit low on myself. And then I after it was all over and the book was at an end, I listened to it all again while writing down the homework Jen doled out at the end of each chapter. 

It was the start of a change in perception and one in which I have no intention of going back from regardless of the stumbles through life.

First off, let me say Jen Sincero narrates the book herself and she is incredibly relatable and down to earth. She readily admits and dives deep into the dips, potholes and out-and-out pitch-black seemingly endlessly deep chasms that her own fears put in her way. She explains not just why you deserve to do the “thing”, but how to get the universe on your side and actually do the “thing”.

I loved her narration style, which leans to a bit of a mix of “sailer on shore leave” and “no-filter mom telling you like it is”. Side note: If you are afraid of adult words, I would say put on your big girl (or boy) panties and suck it up. It’s worth it for the truth in the message.

Since listening to this book, I have called out “The Little Prince” many times – he’s what she has named the voice in your head protecting you from harm by not letting you out to play with the big kids – when I feel that fear in my gut. I know that feeling now for what it is, and even though it still bubbles up here and there, I know that it’s just my Little Prince trying to keep me safe. Then I just say “Hey Buddy, it’s ok. I’ll be fine. Go back to bed. I’ve got this”. 

This is a must-read… And then a must re-read. And then a re-re-read again and again, because the words are all to the good of your dreams. They tell a story that your dreams are not just attainable but something you kind of need to put out into the universe or the universe wouldn’t have given them to you in the first place. 

So, get out there and do the awesome thing! The universe is waiting.

I’ll leave you with one of the helpful bits of homework from the book:

Write down give beliefs, complaints, activities, and environments that are buzzkills in your life and then write down how you will immediately upgrade them.