I was a facilitator at a recent marketing conference for the Miami Arts & Business Council and had the pleasure of seeing Krista Kellogg from Center Content speak about branding – what it is and why it’s important. But then she showed a video that I had never seen before, even though I had read the famous book about “starting with why” from the video’s narrator – Simon Sinek – previously. It was about the Golden Circle and looking for the “Why” of your brand – personal or company. Whether it’s to change the way people see the world (my personal why) or make life easier to navigate or even to break the status quo. It’s the belief behind the brand. The belief behind the words.

All I could say is – wow….

“Today is about surfacing your ‘why’”.

Krista Kellogg – Center Content

So rather than go into all the reasons why this is a wow for me (and no doubt will also be for you), I’m just going to ask you to watch. It’s a must see for people who dream big and desire greatness from their company and themselves. If you don’t get goosebumps… Well, you will.