The Start

People want to have great experiences. Whether it’s when choosing that perfect gift for their child’s birthday or planning a romantic trip with their favorite someone, people want to feel good about what they are doing and how they do it.

My passion is to find ways to make that happen in the digital space and beyond. To allow people not just to do what they need to easily and quickly, but enjoy the journey. Now more than ever people need a way to have those great experiences as they spend more time than ever in front of a screen.

It starts with innovative solutions to do just that –  ones that not only enhance revenue but allow people to break the digital barriers and experience the joy of what is possible.

It’s Out There

Data is the engine that drives a great experience.  Just think, if you knew what your customer wanted before they even got to your website or walked through the doors to your shop and you had it all nice and shiny in the front window. Do you think they would turn away? How can you deliver that precognizant experience? By analyzing your customer and market data, of course.

With the onset of big data, we can now have real conversations with people to create a truly personal experience increasing both acquisition and retention. This isn’t something future state. This data is out there now – you’ve likely been collecting it for years. Isn’t it time to make use of it?

Marketing Technology and Today’s Virtual World

Marketing Technology is not new, but it is more important than ever with the challenges of all the virtual living we are doing right now.  With consumer touchpoints continuously evolving and digital platforms becoming more the way we communicate with not only friends and loved ones, but also businesses and brands,  it’s key to stay on top of the very latest tech that can drive your business directly to your customer.

Long gone are the days of “if you build it, they will come”. Today people expect you to be where they already are… if you are relevant to then, that is. Luckily for us, marketing technologies are now more than ever, able to get your brand to exactly where your customer is – and let you have real one-to-one conversations that can be the difference between you and your competitor getting not only the sale but the advocate.

Make it Amazing: The Blog

Contact Me

Need a little jolt to get your project moving? Let’s see how we can work together. Contact me.