Great experiences drive action and people are looking for them with every click.
Today experiences transcend the differences between “IRL” or “Virtual”, because ultimately in a person’s view whether you are physically in a store or visiting a shop online they expect an easy and enjoyable outcome. People don’t differentiate anymore. If they have a bad experience online, they expect (true or not) they will have a bad experience in person. All things play a part: the company website is broken, no way to find contact information, products sold out, bad images, the app is confusing, just to name a few.
It goes even deeper than that today with a person’s expectation that the brand or company they are interacting with already know what they like, want, and need and bring them joy along the way (yes, even when dealing with terrifying things like visiting the DMV for example). People expect real personalization and not just an easy path from point A to B, but also an AMAZING experience along the journey.
Now more than ever the lines have blurred in how people interact with your brand. With most people doing so much more online than ever due to Covid, it’s not just important to give them personal and enjoyable experiences to help sell your product or service, but it is the very thing that can decide whether they will go to your brand or another to get what they are looking for. It’s THE essential thing to drive the action it takes to make that purchase, hire you for that service, view your video, or whatever your offering-de-jour is.
I have created just those kinds of experiences that have driven monetization, expanded reach and fan base, and made the consumer’s journey at least just a bit more enjoyable if not a downright thrill. I can help your brand as well.
