Break free of your old strategy
Awaken your audience with bold, data-driven, and AI-infused digital and content strategies and see how innovation takes flight.
– about the work
IT’S ABOUT AUTHENTICITY
With AI woven into everyday life, businesses can’t rely on the same tired marketing playbooks to convert visits into sales anymore. Customers expect more—they want brands to know them—who they are, what they need, and how they want it—even before they ever visit your website. That means understanding the data behind user behavior and intent. Once you understand what’s really behind their wants and needs, you can tie in how your business can help. Only then can you layer in AI to scale ideation, personalization, and production.
When you truly bridge the gap between human and technology and create experiences that are personal, authentic, and genuinely engaging—then people will take action.
I design digital experiences that meet people where they are now—and where they’re headed next. My work blends AI with user-centric digital and content strategy to push what’s possible. As the line between physical and digital keeps fading, delivering standout experiences isn’t optional—it’s essential.
“The key is to set realistic customer expectations,
~ Sir Richard Branson
and then not to just meet them, but to exceed them—
preferably in unexpected and helpful ways.”
200+
PROJECTS COMPLETED
10+
YEARS OF EXPERIENCE
50+
HAPPY PARTNERS
– Discover the work
Recent roles
2025 – Present
Human-Centered AI & Content Strategy
Consulting
Working with Fortune 500 companies across content, SEO, and CRO to create strategies and recommendations that forge authentic connections between brands and consumers.
2023 – 2025
IBM
Content Experience Director
Developed B2B and SaaS content experience strategies aligned with IBM.com’s business goals, contributing to a 250%+ lift in conversions across high-growth products like WatsonX AI and hybrid cloud solutions.
2020 – 2025
Digital Strategy Director
Disruptive Technologists
Led the digital transformation of the website, technology, marketing, and user experience for a NYC technology think tank and media non-profit dedicated to enhancing inclusion of diversity in the tech space.
2020 – 2023
Razorfish
Content Strategy Director
Developed strategic recommendations, comprehensive planning, and implementation of content strategies, and new AI and other content-related technology integration for top global brands.
2017 – 2020
Website Director
Greater Miami CVB
Designed innovative digital tourism “Experience Engine” tailored to modern travelers that included digital and content strategy, planning, and development.
2012 – 2017
Sapient/Global Consulting
Director Digital/Content Strategy, Senior Project Manager
Developed and directed strategic digital and content marketing initiatives for renown sports and entertainment, pharma, fintech, and ecommerce brands.
– Services
What I do
01
Artificial Intelligence
Leading businesses are leaning into AI—using it to streamline operations and spark innovation. If you’re unsure where it fits in your business, remember: your competitors aren’t waiting. And in this race, standing still is the guaranteed way to fall behind.
02
Digital Strategy
In today’s digital landscape, the sheer number of pathways can leave customers feeling lost. A strong digital strategy acts as a beacon—cutting through the fog, guiding people to what they need, and making sure they find their way to you.
03
Content Strategy
With the cacophony of online chatter, most marketing fades into the background. A thoughtful strategy helps your brand break through the noise—delivering the right message to the right audience at the right time, turning brief moments into lasting connections.
04
Content Experience
This is where strategy meets empathy. It’s not just about what you say—it’s how, where, and when you say it. Done right, it turns passive readers into active users, moves them along your brand with confidence, and ultimately drives results.
05
Innovation
Innovation starts with a spark—a new idea shaped by insight in human behavior and technology. It’s how potential becomes possibility and business gains competitive edge. Here innovation stops being a buzzword and starts being an advantage.
06
Emerging Technology
These technologies are the currents leading business forward. By harnessing their power, your company can ride the wave, positioning itself at the cutting edge and transforming the the business not just for today’s market, but tomorrow’s as well.
– CLIENTS
Companies, clients & partners
– Contact
Get in touch
Let’s transform your ideas into impactful digital experiences. Visit my LinkedIn.
– Inspired Posts
Make it amazing
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What do croissants, Siri, and AI have in common?
They all prove one thing: search is changing fast. In my latest Medium article, I’ll give you a quick breakdown on the what, why, and how. I’ll show how AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are reshaping SEO — and even give you a couple of quick tips on you can future-proof…
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A Simple Algorithm for Great Digital Experience
Meet customers where they are + Empathy for their needs and context = Positive business results That’s it. That’s the formula. It sounds simple, but it’s rarely executed well—especially in industries like healthcare or fintech where the language gets complex and the stakes are high. I’ve built strategies around this idea across global enterprise platforms,…
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Generative vs. Deterministic AI: Flavor Vs Formula
Picture two chefs sharing a kitchen: one tossing surprise ingredients in a pot creating bold new flavor combos, while the other measures every pinch and teaspoon to nail a classic dish down to the last grain of salt. That first chef might flambé the chocolate mousse if you gave him half a chance, while the…
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How Music Can Help Shape the Way We Design Content
There’s something about music that speaks directly to the soul—and when you’re designing content, that emotional pull matters. In my latest Medium article “How Music Relates to Content Design (and Why it Matters)“, I explore the unexpected ways music influences content design, not just in rhythm or flow, but in how we create connection, evoke…