Creating Experiences that Create Connections
Case studies
DESIGNING CONTENT EXPERIENCES FOR ACTION
250% CRO in two months
B2B, Data-driven
CRO, Content strategy
IBM PRODUCT ECOSYSTEMS
Optimizing product journeys at scale
Content design, Content
strategy, IA
SCALING STRATEGIC KNOWLEDGE
Expanding content principles
IA, Content strategy, Training
CONNECTING EXPERIENCES
Across audience and platform
B2B, B2C, Ecommerce, IA, Content
strategy, UX writing
BRIDGING THE DIVIDE
One impactful footprint from 19
Healthcare, Content strategy, IA, Production
Make it easy. Make it memorable. Make them want more.
A great digital experience is like a great first date—thoughtful, easy, and all about them. When users feel seen, understood, and enjoy an effortless journey, they’ll stick around for a second date (and maybe a third). But make them do all the work? They’ll bounce faster than someone realizing they’ve just been catfished.
These great experiences don’t happen by chance. They’re designed, tested, and built with intention—for real people, real needs, and real connection. Here are just a few ways I’ve helped shape those moments—through content and strategies that meet users where they are and guide them where they want to go.
– Discover the work
Recent roles
2025 – Present
Human-Centered AI & Content Strategy
Consulting
Working with Fortune 500 companies across content, SEO, and CRO to create strategies and recommendations that forge authentic connections between brands and consumers.
2023 – 2025
IBM
Content Experience Director
Developed B2B and SaaS content experience strategies aligned with IBM.com’s business goals, contributing to a 250%+ lift in conversions across high-growth products like WatsonX AI and hybrid cloud solutions.
2020 – 2025
Digital Strategy Director
Disruptive Technologists
Led the digital transformation of the website, technology, marketing, and user experience for a NYC technology think tank and media non-profit dedicated to enhancing inclusion of diversity in the tech space.
2020 – 2023
Razorfish
Content Strategy Director
Developed strategic recommendations, comprehensive planning, and implementation of content strategies, and new AI and other content-related technology integration for top global brands.
2017 – 2020
Website Director
Greater Miami CVB
Designed innovative digital tourism “Experience Engine” tailored to modern travelers that included digital and content strategy, planning, and development.
2012 – 2017
Sapient/Global Consulting
Director Digital/Content Strategy, Senior Project Manager
Developed and directed strategic digital and content marketing initiatives for renown sports and entertainment, pharma, fintech, and ecommerce brands.
EDUCATION:
MIT Artificial Intelligence edX
Google Data Analytics Certification
Baruch City University of New York
University of Miami, Bachelors degree
Miami Dade College, Associates degree
AFFILIATIONS:
Publicis Conscious Mind Board, Viva Women in Technology, Disruptive Technologists NYC
– Contact
Get in touch
Let’s transform your ideas into impactful digital experiences.
You can also reach out on Linkedin.