Marketing Technology is not new, but it is more important than ever with the challenges of all the virtual living we are doing right now. With consumer touchpoints continuously evolving and digital platforms becoming more the way we communicate with not only friends and loved ones, but also businesses and brands, it’s key to stay on top of the very latest tech that can drive your business directly to your customer.
Long gone are the days of “if you build it, they will come”. Today people expect you to be where they already are… if you are relevant to then, that is. Luckily for us, marketing technologies are now more than ever, able to get your brand to exactly where your customer is – and let you have real one-to-one conversations that can be the difference between you and your competitor getting not only the sale but the advocate.