Inspired Posts
The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come. – Steve Jobs
Strategy
Recent Posts
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A Simple Algorithm for Great Digital Experience
Meet customers where they are + Empathy for their needs and context = Positive business results That’s it. That’s the formula. It sounds simple, but it’s rarely executed well—especially in industries like healthcare or fintech where the language gets complex and the stakes are high. I’ve built strategies around this idea across global enterprise platforms,…
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How Music Can Help Shape the Way We Design Content
There’s something about music that speaks directly to the soul—and when you’re designing content, that emotional pull matters. In my latest Medium article “How Music Relates to Content Design (and Why it Matters)“, I explore the unexpected ways music influences content design, not just in rhythm or flow, but in how we create connection, evoke…
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Systems Thinking in Stars Hollow
Ever wondered how the everyday chaos of Stars Hollow can teach us something about smart, big-picture planning? In Systems Thinking and the Gilmore Girls, I take a coffee-fueled excursion through wifi dead zones, overbooked festivals, and composting—revealing how each little drop of Luke’s coffee ties into a larger strategy that can be formed by Systems…
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Ten Resources to Navigate Content Strategy
Content strategy can seem like a maze of hidden corridors—every turn offers promise, but one wrong choice and you’re stuck in a chamber of outdated processes or foggy metrics. To guide you, here’s a hand-picked map of ten resources: from charting your first steps, to building detailed models, to proving your route delivers real business…
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Have a Huge Website? Need to Migrate? Do this.
It’s bright and early on a Monday morning, and the CMO’s summons to discuss your company’s website feels like a jolt of caffeine. Yes, it seems it’s time to face the music—your website is screaming for a makeover. From its outdated content and ghost-town microsites to its untracked pages, it’s a digital maze that neither…
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What You Need to Know About The AI / Content Strategy Relationship in 2024
2024 is going to turn a new page in the craft of content strategy. As we take a peek into the future, artificial intelligence is one character that completely stands out. Not as the lead – the masterful human storyteller is still going to be in that role for a while yet. No, all signs…
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On the Road to Genuine Connections
People crave remarkable experiences. Whether it’s picking out that perfect birthday gift for their little one or planning a dreamy getaway with somebody special, we all want to feel joy in what we do. In today’s world, where screens dominate our lives more than ever, people hunger for meaningful moments. My calling is to build…
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Make Your Project Pop! Top 5 Free Stock Image Sites
Great images make great impact! Have you ever been in a presentation where the main speaker comes on and says those dreaded – oh so dreaded words – “Let’s start the PowerPoint.” It’s Monday and I haven’t gotten through the first ten emails in my box and my coffee is getting cold at my desk…
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The Importance of Google Posts (with stats)
A company’s Google Knowledge Panel is a huge driver of success for local businesses, as many companies are becoming aware of and it’s getting more and more valuable daily as the real first point of contact a business – any business – has with a potential customer. It’s your face to the world and your…
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How Street View is Chronicling Heritage, Arts and Culture
In the third in this series of “Things About Street View You Likely Don’t Know”, we get into a little known way Street View project dealing with Arts and Culture. While at the Google Street View summit this past year, another big topic of interest was how StreetView combined with Google Earth’s Voyager stories through…
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Google Street View, Earth Voyager and Conservation
Google Earth has a fascinating feature that many people don’t even know about called Voyager. Voyager consists of a variety of “stories” that are hand-curated by Google and take the visitor on a journey through time and place. They live on Google Earth and the best ones incorporate Google Street View to really bring you…
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Google Street View: Bringing Life to Business and the World
How Google 360 Street View is so much more than just a way to see what your driving destination looks like. I went to the Google Streetview Summit in London in September and experienced yet another incredible year of learning all about the latest Google Street View, maps, Earth and business programs as well as having had an opportunity to…