Inspired Posts
The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come. – Steve Jobs
Digital
Recent Posts
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Systems Thinking in Stars Hollow
Ever wondered how the everyday chaos of Stars Hollow can teach us something about smart, big-picture planning? In Systems Thinking and the Gilmore Girls, I take a coffee-fueled excursion through wifi dead zones, overbooked festivals, and composting—revealing how each little drop of Luke’s coffee ties into a larger strategy that can be formed by Systems…
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On the Road to Genuine Connections
People crave remarkable experiences. Whether it’s picking out that perfect birthday gift for their little one or planning a dreamy getaway with somebody special, we all want to feel joy in what we do. In today’s world, where screens dominate our lives more than ever, people hunger for meaningful moments. My calling is to build…
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The Importance of Google Posts (with stats)
A company’s Google Knowledge Panel is a huge driver of success for local businesses, as many companies are becoming aware of and it’s getting more and more valuable daily as the real first point of contact a business – any business – has with a potential customer. It’s your face to the world and your…
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3 Easy Things to Boost Your Google Local Business:
Check your knowledge base listing details for accuracy. Upload great images that related to your business. Answer people’s questions in the Google listing q&a before somebody else does it for you. Google local has been around for a number of years now, but it’s really become an essential marketing tool for those companies that live…
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Technology and Today’s Traveler
Technology is changing the game when it comes to today’s traveler. With all the ways Google is getting your site visitor to what they are looking for faster and easier without you – whether that’s to be inspired by incredible imagery of a view never before seen, answering a question about a location on the spot or to actually show…
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The Traveler’s Journey
Today’s digital travel trade marketing is full of opportunities to really break the mold. From inspirational content through IRL “Doing” is something that has been long ready for a shake-up and it looks like it’s beginning.