Latest articles
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What do croissants, Siri, and AI have in common?
They all prove one thing: search is changing fast. In my latest Medium article, I’ll give you a quick breakdown on the what, why, and how. I’ll show how AEO (Answer Engine Optimization) and GEO…
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A Simple Algorithm for Great Digital Experience
Meet customers where they are + Empathy for their needs and context = Positive business results That’s it. That’s the formula. It sounds simple, but it’s rarely executed well—especially in industries like healthcare or fintech…
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Generative vs. Deterministic AI: Flavor Vs Formula
Picture two chefs sharing a kitchen: one tossing surprise ingredients in a pot creating bold new flavor combos, while the other measures every pinch and teaspoon to nail a classic dish down to the last…
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How Music Can Help Shape the Way We Design Content
There’s something about music that speaks directly to the soul—and when you’re designing content, that emotional pull matters. In my latest Medium article “How Music Relates to Content Design (and Why it Matters)“, I explore…
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Systems Thinking in Stars Hollow
Ever wondered how the everyday chaos of Stars Hollow can teach us something about smart, big-picture planning? In Systems Thinking and the Gilmore Girls, I take a coffee-fueled excursion through wifi dead zones, overbooked festivals,…
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Ten Resources to Navigate Content Strategy
Content strategy can seem like a maze of hidden corridors—every turn offers promise, but one wrong choice and you’re stuck in a chamber of outdated processes or foggy metrics. To guide you, here’s a hand-picked…
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Have a Huge Website? Need to Migrate? Do this.
It’s bright and early on a Monday morning, and the CMO’s summons to discuss your company’s website feels like a jolt of caffeine. Yes, it seems it’s time to face the music—your website is screaming…
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Perfect AI Prompts to Ring in Your New Year with Style
As the holiday season unfolds, the hunt for that feeling of festivity begins. Whether it’s the cozy charm of Christmas or the glitter and excitement of New Year’s Eve, transforming your living space into something…
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Simplify Your Holiday Cooking with These 5 ChatGPT Prompts
The holidays are a time for joy and feasting, but let’s face it, holiday cooking can be a bit overwhelming. ChatGPT4 to the rescue! My latest Medium article introduces five ChatGPT prompts designed to make…
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AI Prompts to Easily Send a Little Cheer this Holiday
This holiday season, let’s “address” the stress in a new way! Imagine crafting and sending holiday cards that spread joy, not just through the mailbox but also in the making. With AI stepping in as…
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Unwrap the Magic of AI-Assisted Gift Giving
The festive season is here and the quest for perfect gifts in these last weeks of before the holiday has likely become as high a priority for you as it is for me. This year,…
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What You Need to Know About The AI / Content Strategy Relationship in 2024
2024 is going to turn a new page in the craft of content strategy. As we take a peek into the future, artificial intelligence is one character that completely stands out. Not as the lead…