It’s bright and early on a Monday morning, and the CMO’s summons to discuss your company’s website feels like a jolt of caffeine. Yes, it seems it’s time to face the music – your website is screaming for a makeover. From its outdated content and ghost-town microsites to its untracked pages, it’s a digital maze that neither represents your brand nor helps your visitors.
But here’s the silver lining: the execs are on board for a major revamp, eyeing a shiny, new AI-driven content management system. It’s time to gear up for a digital facelift with you as the lead. You’re excited and terrified at the same time.
OK, mostly terrified.
Especially as reality sets in – migrating six sites across varied platforms all housing a towering mountain of content that needs to come together. Are we talking 2,000 pages? 4,000? More? How much time will that take? How many pages do we need? When does it all need to be completed again? The numbers start to spin in your head.
It’s OK. Breathe! Don’t let the magnitude of migrating a content-heavy website overwhelm you. This is your arena – you have this.
So, buckle up, and let’s dive into the top 5 essentials you need to keep your eyes on during this epic website migration journey. From content assessments to SEO strategies, it’s about trimming the fat, optimizing the best, and planning the big move with open arms and a clear mind.
Take a look at my full article for the Top 5 Things to Watch Out for When Migrating a Content-Heavy Website on Linkedin.